When deciding on which packaging material to use for Oquist's products, we compared different materials based on the six most impactful sustainability criteria (see diagram). Although carton is the most sustainable material it is not suitable for storing cosmetic products. At the same time, bio- and semi-degradable plastics are not suitable for upcycling/repurposing. We were happy to realize that terracotta clay is the most sustainable material both from an upcycling as well as from a Low Carbon Footprint perspective. And it is perfect for storing cosmetic products.