We are a MULTInationalteam with various backgrounds in the beauty industry that united over one idea – to stop contributing to the madness of over consumerism.
Having worked in different areas of the beauty industry we all knew how much effort is put into making units driving the businesses, from formulations to marketing activities. But we also had the skills to be able to deconstruct this strategy.
We found that on average, a woman uses 16 units of personal care products over the course of one week. Many more products probably lay around in her bathroom after spontaneous purchases that later turned out to be nonessential.
We know that one doesn't need five different products for an effective face care routine. And that your shower gel and hand soap are basically the exact same thing formulation-wise. So we put our heads together and created a product line that will cut the average product need in half and hopefully inspire to a healthier consumer behavior. Healthier for your wallet, healthier for the planet.