"Multifunctional products
that are kind to the planet,
your time and wallet"
All products in the MULTIFUL portfolio have been developed with multifunctionality as the key component. Every product is made out of first-in-class ingredients that together solves several beauty & personal care needs at once

The word MULTIFUL stands for a product full of possibilities. Aside from cutting down on unnecessary packaging and money spent it also saves you time

Fighting over-consumption
Today's over-consumption is a threat to the planet, our health and the possibilities of future generations. It creates air and water pollution, unnecessary waste, exploitation of wildlife and climate change.

We believe that today's over-consumerism can't be blamed solely on the consumer. How products are marketed towards consumers and what kind of products are offered on the market plays a key role in reducing unnecessary consumption.

By offering high quality, natural and multipurpose products we want to inspire and prove that less-is-more. Our mission is to cut your product unit need in half.

More products
Our consumers loves us
Sarah Lewin
Project manager in Pixels
"I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long"
Samuel Willson
Creative director in DD agency
"Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction"
Alex Larkins
Founder of Pic Pen studio
"You can't connect the dots looking forward, you can only connect them looking backwards"
About us
We are a MULTInationalteam with various backgrounds in the beauty industry that united over one idea – to stop contributing to the madness of over consumerism.

Having worked in different areas of the beauty industry we all knew how much effort is put into making units driving the businesses, from formulations to marketing activities. But we also had the skills to be able to deconstruct this strategy.

We found that on average, a woman uses 16 units of personal care products over the course of one week. Many more products probably lay around in her bathroom after spontaneous purchases that later turned out to be nonessential.

We know that one doesn't need five different products for an effective face care routine. And that your shower gel and hand soap are basically the exact same thing formulation-wise. So we put our heads together and created a product line that will cut the average product need in half and hopefully inspire to a healthier consumer behavior. Healthier for your wallet, healthier for the planet.